Saint Laurent Style, Fashion History of The Brand

The Saint Laurent house has been honoring women since 1961. Between blends of genres, structured cuts and sensuality, Saint Laurent's creations are timeless. Decoding of the Saint Laurent style.

" The most beautiful clothes that can dress a woman are the arms of the man she loves, but for those who are not so lucky, I'm here ." Yves Saint Laurent has always had the ambition to sublimate the body of women.

The DNA of Saint Laurent House

The Yves Saint Laurent spirit

Yves Saint Laurent quickly became interested in street fashion. Eager to dress all women, he contributes greatly to their emancipation with pieces that have become iconic.

With Yves Saint Laurent, the woman is free and codes are jostled. The transparency games subtle, the asymmetrical cuts and structured highlight the female body.

The French designer initiates the mixing of genres: the cloakroom of men also becomes that of women.

The iconic pieces of the Saint Laurent house

The pieces that made the success of the French house are, still today, anchored in fashion trends.

In the early 60's, Yves Saint Laurent democratizes the women's tuxedo. A way to give power to women who adopt this typically masculine piece, with a structured cut.

The Mondrian dress, created in 1965 or the Saharan, created in 1967, is among the star pieces of the French designer and symbolize his love for art and travel.

Become "Saint Laurent" in 2012, the French label illuminates fashion week each season with rock and sensual creations, perfectly embodied by the muses of the house.

The cheap dresses, structured cuts, and fashion pieces fired character podium Saint Laurent helps to empower women.

The iconic artistic directors of Saint Laurent

From Yves Saint Laurent in 2002, Tom Ford and then Stefano Pilati succeed him until 2012, when Hedi Slimane is, in turn, appointed artistic director.

The photographer and French stylist imposes his rock and grunge style upon his arrival. He is at the origin of the change of name of the label in "Saint Laurent".

Hedi Slimane's ambition is to bring the fashion house into a new era while respecting its heritage. He will remain there for four years and breathe a breath of modernity.

Since 2016, the artistic director of Saint Laurent is named Anthony Vaccarello. The Belgian-Italian designer stands out from the grunge style of his predecessor and imagines a free and subtly sexy Saint Laurent woman.

The presentation of the collection Fall-Winter 2018/2019 has staged feminine creations to perfection. Cheap dresses with plunging necklines, floral prints, and leather in all its forms: the body of the woman is sublimated, as Yves Saint Laurent wanted.